Digital Marketing

GOVT. CERTIFIED PROGRAM

  • Introduction

  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Webmasters
  • Google Analytics
  • Social Media Optimization (SMO)
  • Search Engine Optimization

  • Introduction to Online Search
  • Understanding How Search Engines Work
  • Introduction to Search Engine Optimisation
  • How to Build an Accessible Site?
  • Keyword Research and Optimisation
  • Link Building Strategies
  • Useful Tools for SEO
  • The Past, The Present and Future of SEO
  • Search Engine Marketing

  • Introduction to Internet and Search Engine Marketing
  • Getting Started with Google AdWords
  • AdWords Account Structure
  • Navigating in Google AdWords
  • Working with Keywords
  • Creating Ads in Google AdWords
  • Creating and Managing your First Ad Campaign
  • AdWords Reporting and Account Performance Reports
  • Webmasters

  • Learning webmasters
    • Analytics

    • Web Analytics and Intelligence Tools
    • Basic Metrics Demystified
    • Introduction to Google Analytics
    • Goals and Actionable Insights
    • Data Management
    • Social Media Analytics
    • Social Media Goals and KPI’s
    • Tools for Social Media Analytics
    • Online Reputation Management
    • Social Media Optimization

    • Beginners Guide to the World of SMM
    • Why Social Media?
    • Getting Started with Social Media
    • Building Relationships via Facebook
    • Building Relationships via Twitter
    • Building Relationships via LinkedIN
    • Marketing through YouTube
    • Handling Positive and Negative Comments
    • Social Media Content Base Creation
    • Who is Doing it Right?