- Home
- Industrial Training
- Digital Marketing
Digital Marketing
GOVT. CERTIFIED PROGRAM
Introduction
- Search Engine Optimization (SEO)
- Search Engine Marketing
- Webmasters
- Google Analytics
- Social Media Optimization (SMO)
Search Engine Optimization
- Introduction to Online Search
- Understanding How Search Engines Work
- Introduction to Search Engine Optimisation
- How to Build an Accessible Site?
- Keyword Research and Optimisation
- Link Building Strategies
- Useful Tools for SEO
- The Past, The Present and Future of SEO
Search Engine Marketing
- Introduction to Internet and Search Engine Marketing
- Getting Started with Google AdWords
- AdWords Account Structure
- Navigating in Google AdWords
- Working with Keywords
- Creating Ads in Google AdWords
- Creating and Managing your First Ad Campaign
- AdWords Reporting and Account Performance Reports
Webmasters
- Learning webmasters
Analytics
- Web Analytics and Intelligence Tools
- Basic Metrics Demystified
- Introduction to Google Analytics
- Goals and Actionable Insights
- Data Management
- Social Media Analytics
- Social Media Goals and KPI’s
- Tools for Social Media Analytics
- Online Reputation Management
Social Media Optimization
- Beginners Guide to the World of SMM
- Why Social Media?
- Getting Started with Social Media
- Building Relationships via Facebook
- Building Relationships via Twitter
- Building Relationships via LinkedIN
- Marketing through YouTube
- Handling Positive and Negative Comments
- Social Media Content Base Creation
- Who is Doing it Right?